I've always been fascinated by the 'Ronaldo v Messi' debate in football. As it has raged on over the past 20 years; my views on the matter have changed. To be completely frank, in my opinion Lionel Messi is the greatest player to ever lace a pair of football boots - he was also the reason I got into football. But this article isn't about who is better - it's about discerning the term 'Best' in the context of football.

I think most would agree that survival in the Premier League for a club with the historical league position of AFC Bournemouth would be an immense achievement; but I believe more context is needed when analysing this season.

Whilst it's not nice to think of anything as 'terminally ill', I thoroughly believe this is the best description of what the western world faces amidst a culture war. Extremism on both ends of the political spectrum - barking at one another that the opposite is bringing about the end times - whilst I'd argue most people are either politically centrist or uninterested.